The Natural Life story begins almost 30 years ago with the chance discovery of a native beehive in a Sydney backyard. For Antony Adare, that give was a source of daily fascination. Eager to understand what the bees were up to, Antony established a hobby hive for himself. This became the inspiration for his brand, Natural Life™.
Sweeter Than Honey
Harvesting raw honey to share with friends and family was a joy for Antony, but discovering the health benefits of less-known products was the real treat...
The Power of Propolis
Using Propolis to treat his children's cuts, abrasions and sore throats, Antony developed the first two products in the Natural Life family: Propolis Tincture and Propolis & Manuka Honey Spray. This natural healing antibacterial duo became the backbone of the Natural Life™ range. To this day, they remain among their most popular products.
With growing demand and an expanding range of products, sustainability became a priority for Natural Life™. Over time, Antony built wonderful working partnerships with a network of committed, ethical beekeepers across Australia. Their love and passion for bees and bee populations ensures Natural Life™ has a consistent supply of premium quality raw materials with genuinely sustainable beekeeping practices.
The First And The Best
Being the first Australian company to product bee health products had both benefits and drawbacks. Antony and his team worked tirelessly to produce superior quality products that met the exceptional standards of the TGA and complied with GMP regulations. As more people discovered the amazing health benefits of Propolis, Royal Jelly and Manuka Honey, Natural Life™ grew and thrived. It was only a matter of time however, before competing products emerged, many with questionable quality and ingredients. This only served to sharpen their commitment to high standards and premium materials. Thry continuously work with their manufacturers, suppliers and regulators to ensure Natural Life™ maintains the premium quality and potent activity that made their products the best in the first place.
As their products gained popularity, demand grew in unexpected parts of the world. Navigating various export and regulatory issues, as well as language and cultural differences has been challenging, but exciting. As a small family-owned Australian business, this required Antony himself to spend lots of time away from home and family, setting up and growing the business. There have certainly been some sacrifices, but they’re proud to say Natural Life™ is now available in major cities from Japan to Korea, South East Asia and the Middle East. And they wouldn’t have it any other way.
Australian TGA regulations for natural health products are some of the toughest in the world. Regulations relating to raw material selection, bioactivity, production, claims and even promotions are higher than for medical grade foods and more rigorous than the US FDA. Complying with these regulations for so many products over so many years gives them a superior understanding of the process, a formula for excellence and road-map for making products that meet the TGA – and their own – exceptional standards.
Making and sharing their amazing bee products remains their number 1 priority, but they get excited when others make the buzz about them too! They were pleased to be a Finalist in the NSW Asian Export Awards in 2018. They've worked with chefs and beauty bloggers and been featured in local and international news and health publications. They’ve even had the pleasure of being promoted by the lovely Du Ruo Xi in a campaign made to promote Natural Life™ to their wonderful Chinese audiences.
Natural Life Cycles
Bees literally gave life to Natural Life™, and they’re committed to giving life back to them. Bee populations are under threat all over the world, and they want to be part of the solution. They proudly support Save the Bees, a community education and advocacy group for Australian native bees and European honeybees. Learn more about their bee saving activities at www.beethecure.com.au. After all these years, Antony remains obsessed with bees! He now has 5 hives in bushland near his Sydney home, and a custom built ‘clear’ hive in the Natural Life™ office, so their visitors can be as captivated by the bees as we are. We hope you are too!.
